Genre Research Activity 

Genre - Comedy 

Content 

• comedy builds an emotional, positive connection to a brand.
• Every day comedic movies and tv shows are released.

Production Techniques 

• Camera Shots Angles and composition: 

Zoom in, Zoom out, close-ups 

• Mostly high key lighting is used in viewings of comedic movies and shows.
• Bright colors in most scenes 
• Sound effects (pre-recorded laughter)

Instrumental conventions 

• Audience: The audiences targeted when it comes to comedy, is mostly children as young as 4 to people sold as 75/80. The movie view rating plays a huge factor in the people targeted.
• Comedy is marketed through many ways, one of the biggest ways its marketed is by using Social Medias such as Instagram, Twitter, Snapchat, etc. for things such as movies and tv shows. Another way comedy is marketed is through advertisement, using a celebrity for example. 

Film example #1

• TAG (2018)  dir. Jeff Tomsic

The movie TAG embodies the genre of comedy because it is a classic story about a group of male friends reuniting, thanks to their game of tag, its a very playful adventurous comedy that keeps the audience giggling. The point of this comedy is to laugh along/at the characters. It also pulls the audience away from their reality to live through this fun, exciting, hilarious experience.  

Film example #2

 Cluless (1995) dir. Amy Heckerling 

This film embodies the genre of comedy because of its classic teen vibes. This movie is more marketed toward teens, the relatable quotes and scenes have teens laughing along with the film. This movie is extremely well known for its quotes, which are comedic because of what is taking place in the scene. 

Comedy Movies: 

The Duff  (2015) dir. Ari Sandel  

https://youtu.be/0tbRlEXrysU

Bad Moms (2016) dir. Jon Lucas  

https://youtu.be/iKCw-kqo3cs

Pitch Perfect (2012) dir. Jason Moore 

https://youtu.be/H3GfsNuzLmI

Neighbors (2014) dir. Nicholas Stoller 

https://youtu.be/06MZKdzeMHU

Bring it on  (2000) dir. Peyton Reed

https://youtu.be/IP6mF9YffvQ

Mean Girls (2004) dir. Mark Waters  

https://youtu.be/KAOmTMCtGkI

We’re the Millers (2013) dir. Rawson Marshall Thurber

https://youtu.be/A0Rac0iTui4

Hello! my name is Beyoncé Fils-Aime,  I am creating this blog to record and document my journey through creating this film opening. Here will be all my thoughts and progress during the works of creating my final project.